Spartan Pride,
Magnified.
As Creative Director at USC Upstate, I don’t just design for a brand- I design for a community, a culture. Every project is an opportunity to amplify identity, celebrate community, and shape experiences that leave a lasting mark.
In this role, I champion Cultural Brand Design, blending strategy, storytelling, human insight and aesthetics to reflect the living legacy of one of the the South’s leading regional universities. My work sits at the intersection of academia, design and community, aligning creativity with purpose to advance the vision of Chancellor Dr. Bennie Harris and the strategic goals of USC Upstate.
Campaigns & Advertising
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Environmental Design
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Apparel & Merchandise
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Experiential Design
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Commercial Design
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Photography
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Art Direction
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Copywriting
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Campaigns & Advertising ✳︎ Environmental Design ✳︎ Apparel & Merchandise ✳︎ Experiential Design ✳︎ Commercial Design ✳︎ Photography ✳︎ Art Direction ✳︎ Copywriting ✳︎
Reach Greater Heights, Faster.
25’-26’ National Commercial
The right support accelerates who you become and how fast you get there. USC Upstate puts students in the driver’s seat- with tools, people, and pathways.
Distinctly, Spartan.
What does it mean to be a USC Upstate Spartan?
2025
New York
The Atlast Project →
“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”
Former Customer