Spartan Pride,
Magnified.
As Creative Director at USC Upstate, I don’t just design for a brand- I design for a community, a culture. Every project is an opportunity to amplify identity, celebrate community, and shape experiences that leave a lasting mark.
In this role, I champion Cultural Brand Design, blending strategy, storytelling, human insight and aesthetics to reflect the living legacy of one of the the South’s leading regional universities. My work sits at the intersection of academia, design and community, aligning creativity with purpose to advance the vision of Chancellor Dr. Bennie Harris and the strategic goals of USC Upstate.
Campaigns & Advertising
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Environmental Design
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Apparel & Merchandise
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Experiential Design
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Commercial Design
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Photography
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Art Direction
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Copywriting
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Campaigns & Advertising ✳︎ Environmental Design ✳︎ Apparel & Merchandise ✳︎ Experiential Design ✳︎ Commercial Design ✳︎ Photography ✳︎ Art Direction ✳︎ Copywriting ✳︎
Distinctly, Spartan.
What does it mean to be a USC Upstate Spartan?
Reach Greater Heights, Faster.
The right support accelerates who you become and how fast you can get there. USC Upstate puts students on the fast track- with tools, people, and pathways
Cultural Brand Design
Spartan Spear
The spear is a marker. It moves between institution and student, holding the same meaning in both. With consistency, it shifts from symbol to something shared..
Spartan Meander
Cultural Brand Design takes form through consistency at scale. At USC Upstate, it shows up across the institution—capturing how the brand is built, experienced, and recognized over time. What starts as design becomes part of the culture itself.
The meander was designed to operate at scale. It repeats across campus, holding its structure in every context.
Scale becomes system.
Environmental Design
John M Rampey Jr. Center
The Rampey Center and Health Services marked a shift in how USC Upstate shows up for its students. These spaces were designed to feel open, steady, and rooted in care.
The Chief Justice Beatty Center For Justice & Society
The heartbeat of campus. Home to the student union, org offices, cafeteria, and a ballroom that hosts events for students, community, and alumni alike. I partnered with design firm Jack Porter to lead creative direction — shaping the building's color story and every piece of artwork on the walls.
Named for Donald W. Beatty — the first Black Chief Justice of the South Carolina Supreme Court — this center is USC Upstate's engine for social impact, preparing the next generation of law, justice, and public service leaders in the Upstate region
Dr. Olin B. Sansbury Campus Life Center Redesign
Leadership
At USC Upstate, leadership means contributing beyond the work itself. I advise students, serve on university committees, and collaborate across leadership to support both the creative output and the student experience. My role is grounded in service and consistency across everything I’m a part of.
• Administrative Program Review (APR) Committee Member – Evaluated operations; contributed to executive recommendations
• AI Foundry Subcommittee Member – Supported AI strategy, pilots, and initiatives
• Accessibility & Compliance Lead – Guided WCAG-aligned creative workflows
• Cross-Functional Strategy Contributor – Supported university-wide initiatives and planning
• Mentor (Creative Team & Interns) – Guides junior designers and develops talent
• Creative Director, USC Upstate – Leads university-wide brand and creative operations
Photography
Print Ads
