Spartan Pride,
Magnified.
As Creative Director at USC Upstate, I don’t just design for a brand- I design for a community, a culture. Every project is an opportunity to amplify identity, celebrate community, and shape experiences that leave a lasting mark.
In this role, I champion Cultural Brand Design, blending strategy, storytelling, human insight and aesthetics to reflect the living legacy of one of the the South’s leading regional universities. My work sits at the intersection of academia, design and community, aligning creativity with purpose to advance the vision of Chancellor Dr. Bennie Harris and the strategic goals of USC Upstate.
Campaigns & Advertising
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Environmental Design
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Apparel & Merchandise
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Experiential Design
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Commercial Design
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Photography
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Art Direction
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Copywriting
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Campaigns & Advertising ✳︎ Environmental Design ✳︎ Apparel & Merchandise ✳︎ Experiential Design ✳︎ Commercial Design ✳︎ Photography ✳︎ Art Direction ✳︎ Copywriting ✳︎
Distinctly, Spartan.
What does it mean to be a USC Upstate Spartan?
Reach Greater Heights, Faster.
25’-26’ National Commercial
The right support accelerates who you become and how fast you get there. USC Upstate puts students in the driver’s seat- with tools, people, and pathways.
Environmental Design
The Chief Justice Beatty Center For Justice & Society
The heartbeat of campus. Home to the student union, org offices, cafeteria, and a ballroom that hosts events for students, community, and alumni alike. I partnered with design firm Jack Porter to lead creative direction — shaping the building's color story and every piece of artwork on the walls.
Named for Donald W. Beatty — the first Black Chief Justice of the South Carolina Supreme Court — this center is USC Upstate's engine for social impact, preparing the next generation of law, justice, and public service leaders in the Upstate region
Dr. Olin B. Sansbury Campus Life Center Redesign
For more work